RED CARTER NAMED
"MERCEDES-BENZ PRESENTS" DESIGNER
Miami Designer to Show Spring 2009 Collection during Mercedes-Benz Fashion Week Swim
MIAMI, FL, June 2008 "Red Carter, known for his sophisticated, sexy swimwear, has been selected as the "Mercedes-Benz Presents" designer for this season's Mercedes-Benz Fashion Week Swim. Red Carter will debut his Spring 2009 collection on July 19th at 10pm, at Cabana Grande at the Raleigh Hotel. Each Fashion Week, Mercedes-Benz sponsors a designer who reflects unparalleled talent to be on display during the five-day runway event. Recent former "Mercedes-Benz Presents" designers include Monique Lhulier, Badgley Mischka, Alice Temperley, Kevan Hall, and Veronika Jeanvie. "We are thrilled to partner with Red Carter for his Spring 2009 runway show," said Lisa Holladay, Manager, Brand Experience Marketing for Mercedes-Benz USA. "Red embodies the true spirit of Mercedes-Benz Fashion Week Swim. By uniting the many facets of both Mercedes-Benz and the City of Miami, he seamlessly blends modern inspiration with traditional design elements to create his own bold, yet timeless style."
The Red Carter line launched in 2004, soon after the designer moved Miami and became inspired by the ever-present energy and bold, Art Deco style. Noting that buildings rose and fell as frequently as the tides, and local artists were as transient as tourists, Red established his brand in Miami to reflect and enhance the city's burgeoning creative spirit.
The Red Carter collection incorporates fit, form and function, combining subtle details, bold prints, and advanced technical constructions often neglected by swimwear designers. the brand has grown substantially in its short lifetime, with 2008 its biggest year to date. In February, Red was bestowed the ultimate honor for a swimsuit designer, having three styles selected to be featured in the Sports Illustrated swimsuit issue where Supermodel Heidi Klum can be seen in a Red Carter suit across a two page spread in the issue.
The excitement continues with being selected as the "Mercedes-Benz Presents" designer. "the honor of being the Mercedes-Benz featured designer is a true testament to how I have grown as a designer and a reflection of an amazing team of people who have all believed in one vision: that we could bring high-end fashion to Miami Beach," says Carter. "It is without question a milestone for me."
Mercedes-Benz Fashion Week Swim will take place in Miami, Florida, at the Raleigh Hotel, July 18-22. Designers presenting their Spring 2009 collections, include Sylvie Cachay, Custo Barceleno, and Vitamin A. For more information about Mercedes-Benz Fashion Week Swim at the Raleigh Hotel, and for a schedule of shows and events, visit www.mbfashionweek.com/miami.
ABOUT MERCEDES-BENZ
Mercedes-Benz USA, headquartered in Montvale, New Jersey, is responsible for the sales, marketing and service of all Mercedes-Benz and Maybach products in the United States. Beginning in 2007, Mercedes-Benz USA became the title sponsor of IMG's New York, Los Angeles and Miami Fashion Weeks, signifying the first time all three properties have been united under a single sponsor. In 2007, MBUSA achieved an all-time sales record of 253,433 new vehicles, setting the highest sales volume ever in its history and achieving 14 consecutive years of sales growth. More information on MBUSA and its products can be found on the Internet at www.mbusa.com and www.maybachusa.com.
ABOUT RED CARTER
Since launching his eponymous collection in 2004, swimwear designer Red Carter has brought a sense of whimsy to the swimwear market. 2008 marks the first collection of ready-to-wear by Red Carter, which joins the Red Carter, Red Carter Men and Sandy Bottoms lines. Red Carter delivers two seasonal collections per year, sold domestically at better department and specialty stores including Barneys New York, Bloomingdales, Everything But Water, Intermix, Nordstrom, Saks Fifth Avenue and Victoria's Secret. Internationally, Red Carter is distributed in both Europe and South America. For more information, please visit www.RedCarter.com.
Note to Editors: this story and high-resolution photos can be downloaded from the Mercedes-Benz Fashion Week Newsgroup at www.Newsgroup.MBUSA.com
| News Media Contact: | Mercedes-Benz | Greg O'Shea | 201 573 2238 |
| La Force + Stevens | Brooke German | 212 242 9353 | |
| Full Picture | Kim Alves | 212 995 2095 | |
| For Release: | Immediate |
AVEENO® Active Naturals® Unveils the Summer's Most Fashionable Accessory -
Healthy Skin - at the 2008 Mercedes-Benz Fashion Week Swim
Skincare Professionals Reveal the Summer's Best Sun Care Tips
at the Swimwear Industry's Largest Show
Trends and seasons change, but beautiful, healthy skin will always be in fashion. At this year's Mercedes-Benz Fashion Week Swim event, AVEENO®, the leader in Active Naturals®, partners with
well-known, board-certified dermatologist, David A. Rodriguez, M.D., Director of Dermatology Associates and Research, to reveal summer sun protection tips to keep your best accessory - your skin - healthy! To help avoid a fashion faux pas for all skin tones, Dr. Rodriguez will discuss:
WHEN:
July 18, 2008, 5 p.m. to 7 p.m.
WHERE: AVEENO® Poolside Cabana
Entrance is located at the intersection of 18th Street and Collins Avenue,
Next to The Raleigh located at 1775 Collins Avenue, Miami Beach, FL
WHO: On-site, in-studio and telephone interviews available with board-certified dermatologist David A. Rodriguez, M.D., Director of Dermatology Associates and Research
Visuals: Photos with AVEENO® Project Sunway Team at AVEENO® Poolside Cabana and beachside locations
Photos of Dr. David A. Rodriguez at the AVEENO® Poolside Cabana from 5 p.m. to 7 p.m.
New AVEENO® Continuous Protection™ sun block products will be available to sample during Mercedes-Benz Fashion Week Swim - Friday, July 18 to Monday, July 22 - from 5 p.m. to 10 p.m. at the AVEENO® Poolside Cabana at The Raleigh.
For credentialing information to the 2008 Mercedes-Benz Fashion Week Swim, contact:
Laura Amarillas
Chandler Chicco Agency
310-309-1017
lamarillas@ccapr.com
About AVEENO®: AVEENO®, one of the brands of the Johnson & Johnson Consumer Products Company, is the leader in ACTIVE NATURALS® technology, including oatmeal and soy. Recommended by dermatologists and pediatricians for over 60 years, the brand is committed to developing breakthrough product formulations with new and existing natural ingredients that are clinically proven to deliver real skincare benefits. The AVEENO® line includes skincare products for face, body, baby and sun protection. For more information about the AVEENO® brand and its product offerings, visit: www.aveeno.com.
WIN A TRIP TO MERCEDES-BENZ FASHION WEEK WITH THE
BAWLS GUARANA ULTIMATE FASHION EXPERIENCE CONTEST!
Miami, FL - June 6, 2008 - Win a chance to be at the most glamorous event of the year! BAWLS Guarana today announced the launch of the 2008 Ultimate Fashion Experience Contest! The Energy Drink of Fashion will send one lucky Grand Prize Winner on a trip for two to New York for the largest, most glamorous fashion event of the year - Mercedes-Benz Fashion Week!
BAWLS will give one Grand Prize Winner the ultimate fashion VIP treatment. The winner will fly with a friend to the Big Apple for a weekend of the hottest invite-only shows at Mercedes-Benz Fashion Week in New York on September 5-7, 2008. Tour the tents, rub shoulders with celebrities and sip plenty of BAWLS Guarana to keep fashionably buzzing down the runway! Five Runners-Up will win an Ultimate Fashion Prize Pack - a couture BAWLS bottle tote by designer Bacca da Silva and plenty of BAWLS Guarana drinks!
Enter to win at www.BAWLS.com/fashion. No purchase necessary to enter and winners will be announced in August 2008.
About BAWLS
BAWLS is the brainchild of entrepreneur Hoby Buppert, CEO of Hobarama, LLC, who named the beverage for the caffeinated "bounce" the drink packs. Widely distributed to local supermarkets, convenience stores (7-Eleven, Speedway/SuperAmerica), Target, Microcenter stores and gaming venues; BAWLS is a premium, non-alcoholic, carbonated beverage made from the guarana berry harvested in the Amazonian Rainforest. The caffeine found in BAWLS Guarana contains the same amount of caffeine as coffee and nearly three times that of traditional sodas due to a naturally occurring form of the stimulant found in the guarana berry. BAWLS' unique refreshing flavor tastes like a citrus infused cream soda and its popularity continues to grow among caffeine-deprived, refreshment-seeking fashionistas, students, professionals and athletes in need of a Bounce. For more information, visit www.BAWLS.com.
Media Contact:
Shari McLean
Publicist
BAWLS Guarana
305.531.9708
Shari.McLean@bawls.com
INVISTA, MANUFACTURER OF THE LYCRA® FIBER BRAND,
AND GLAMOUR MAGAZINE PRESENT "SUITABLE SOLUTIONS"
Expert panel to discuss fashion and fit in the swimwear category
WILMINGTON, Del., July 2008 - INVISTA, the manufacturer of the LYCRA® fiber brand, will partner with GLAMOUR magazine during Mercedes-Benz Fashion Week Swim to present a definitive new consumer study focusing on women and swimwear. The "Suitable Solutions" seminar, led by Samantha Bishopp Mollett, Senior Fashion Editor of GLAMOUR, stylist Nicole Tafur, and Ninabeth Sowell of INVISTA, will discuss key findings and valuable consumer insight regarding the number one concern for real women when choosing a swimsuit: fit.
INVISTA, known for driving innovation in the swimwear industry through technological advances such as Xtra Life LYCRA® fiber, sponsored the May 2008 survey of more than 1,000 women. Key findings included:
Based on similar concerns regarding fit determined by an earlier study, INVISTA introduced Xtra Life LYCRA® fiber in 2005 and ushered in a new standard for fit in swimwear. Exposure to suntan lotion, skin oils, and chlorine can compromise the stretch and recovery of spandex, quickly degrading the fit of a suit. Swimwear with Xtra Life LYCRA® fiber is 5-10 times more resistant to chlorine than those with ordinary spandex, meaning they look newer and keep their fit longer.
"With fit being one of the major tenets of swimwear, it is important to understand what the consumer is looking for. XTRA Life LYCRA® fiber provides consumers with significantly more durable swimwear, so the perfect suit will keep its shape for a beautiful long lasting fit," said Ninabeth Sowell, Global Marketing Director, intimate and swim.
"GLAMOUR strives each month to help women look good and feel good," says Samantha Bishopp Mollett, Senior Fashion Editor of GLAMOUR magazine. "Swimwear is always a hot topic for our readers, so it's no surprise that so many women responded to our survey and wanted to share their opinions."
This invitation-only breakfast will be held on July 21st at 8:00 am in the Penthouse Suite of The Raleigh Hotel, Miami, Florida.
INVISTA is an integrated fibers and polymers business with a global presence. It operates four major businesses: Apparel; Intermediates; Performance Surfaces and Materials; and Polymer and Resins. INVISTA delivers exceptional value for its customers through market insights and technology innovations, along with a powerful portfolio of some of the most recognized global brands and trademarks in their respective industries including: ADI-PURE®, ANTRON®, AVORA® FR, INVISTA® C12, COMFOREL®, COOLMAX®, CORDURA®, CORFREE®, DACRON®, INVISTA® DBE, DYTEK®, ESP®, FRESHFLEX¿, CORDURA® NYCO, LYCRA®, PERFORMA®, POLARGUARD®, POLYSHIELD®, POLYCLEAR®, SOLARMAX®, STAINMASTER®, SUPPLEX®, SUPRIVA¿, TACTEL®, TACTESSE®, TERATE®, TERATHANE® and THERMOLITE®. More information on INVISTA can be found at www.INVISTA.com.
Contact:
Leslie Rummel
LaForce & Stevens
212-242-9353
lrummel@laforce-stevens.com
Dianne Lober
INVISTA
302-683-3017
dianne.w.lober@invista.com
INVISTA TO STAGE 2009 SPECIAL COLLECTIONS FEATURING XTRA LIFE LYCRA® FIBER
Runway event to be hosted by Carson Kressley of "How to Look Good Naked"
WILMINGTON, Del., July 2008 - INVISTA, known for its Xtra Life LYCRA® fiber technology in the swimwear category, will once again stage the only group runway show during Mercedes-Benz Fashion Week Swim in Miami. Carson Kressley, style expert and host of Lifetime Network¿s "How to Look Good Naked," will host the runway show, bringing with him a unique fashion sense and a very special guest, Patricia Noriega, a featured participant in the upcoming season of the popular television show. As part of her episode, Noriega will join models on the catwalk to showcase 2009 swimwear collections with Xtra Life LYCRA® fiber from more than ten top swimwear designers.
Taking its cue from the golden age of glam in the 70s and 80s, the runway show will feature collections by Banana Moon, Brette Sandler, Christina, Gottex, Karla Colletto, Maryan Mehlhorn, Miracle Suit, Profile by Gottex, Red Carter, Reebok, SHAN and Speedo.
Introduced in 2005, Xtra Life LYCRA® fiber features an innovative technology that provides swimwear with a longer-lasting fit that resists bagging and sagging. Exposure to suntan lotion, skin oils and chlorine can compromise the stretch and recovery of spandex, quickly degrading the fit of a suit. Swimwear with Xtra Life LYCRA® fiber however, is five to ten times more resistant to chlorine than those with ordinary spandex, meaning they can look newer and keep their fit longer.
This revolutionary product has been adopted by some of the biggest names in swimwear and has brought a higher standard for swimwear fit to consumers around the world.
"Our customers love the lightweight feel and hold of Xtra Life LYCRA® fiber," says Karla Colletto, designer of the KARLA COLLETTO swimwear brand. "Fabric made with Xtra Life LYCRA® fiber is powerful yet delicate and doesn't bag or stretch out. From a design aspect, Xtra Life LYCRA® fiber helps fabric form and drape beautifully."
"With fit being a major tenet of swimwear, the innovation of Xtra Life LYCRA® fiber has enabled designer¿s creative visions to become a reality, while also meeting consumer needs" says Ninabeth Sowell INVISTA¿s global marketing director, Intimate and Swim.
The Xtra Life LYCRA® fiber 2009 Swimwear Show will begin with a cocktail reception at 8:45 P.M., followed by the runway show at 9:15 PM on Monday, July 21st in the Cabana Grande at The Raleigh, Miami Beach, Florida.
INVISTA is an integrated fibers and polymers business with a global presence. It operates four major businesses: Apparel; Intermediates; Performance Surfaces and Materials; and Polymer and Resins. INVISTA delivers exceptional value for its customers through market insights and technology innovations, along with a powerful portfolio of some of the most recognized global brands and trademarks in their respective industries including: ADI-PURE® , ANTRON® , AVORA® FR, INVISTA® C12, COMFOREL® , COOLMAX® , CORDURA® , CORFREE® , DACRON® , INVISTA® DBE, DYTEK® , ESP® , FRESHFLEX¿, CORDURA® NYCO, LYCRA® , PERFORMA® , POLARGUARD® , POLYSHIELD® , POLYCLEAR® , SOLARMAX® , STAINMASTER® , SUPPLEX® , SUPRIVA¿, TACTEL® , TACTESSE® , TERATE® , TERATHANE® and THERMOLITE® . More information on INVISTA can be found at www.INVISTA.com.
Contact:
Leslie Rummel
LaForce & Stevens
212-242-9353
lrummel@laforce-stevens.com
Dianne Lober
INVISTA
302-683-3017
dianne.w.lober@invista.com
Constellation Spirits Introduces Miami to New Rum
at Mercedes-Benz Fashion Week Swim
OLO™ Premium Brazilian Rum Exclusive Rum of Mercedes-Benz Fashion Week Swim
CHICAGO (July 8, 2008) - Constellation Spirits is proud to announce that its new OLO Premium Brazilian Rum will be the exclusive rum of Mercedes-Benz Fashion Week Swim (MBFWS).
MBFWS will be held at Miami Beach's historic hotel, The Raleigh, July 18-21, 2008. All of Event bars will be featuring OLO mojitos and cocktails, and attendees can try the refreshing Brazilian Reais Mojito, Brazilian Model or other signature cocktails throughout the events.
The premium rum will also be featured at other exclusive events held in conjunction with Mercedes-Benz Fashion Week Swim. OLO will be featured at a tasting at the The Raleigh's Oasis on July 18, 6:30-7:30 p.m. The first attendees on the scene will receive special OLO branded gifts.
In addition, OLO Premium Brazilian Rum is sponsoring Brazilian designer Cia.Marítima's after party on Sunday, July 20. The party will be held at the Penthouse of The Raleigh where OLO cocktails will be served both inside and from the OLO Bar located on the Penthouse terrace.
"Mercedes-Benz Fashion Week Swim is the perfect venue to introduce OLO Premium Brazilian Rum to Miami," said Jennifer Anton, Brand Manager of Innovation at Constellation Spirits. "OLO is Brazilian rum that is distilled from sugarcane, so the flavor is more complex and sophisticated than most rums on the market. It's the rum of choice for urban connoisseurs who want higher quality rum and a taste of something different, unique and with the sensuality of Brazil at its core."
OLO Premium Brazilian Rum is available in two varieties, OLO Spiced and OLO Silver, both distinctively packaged in a sleek, modern clear bottle with a wood top and natural cork to preserve quality.
Unlike most rums made from molasses, OLO Spiced is made from handpicked Brazilian sugarcane, pressed to extract the freshest juice. It is then distilled and blended with fine spices to bring the ultimate in Spiced rum flavor. The complex taste allows the seven Signature Spices of vanilla, cinnamon, cloves, nutmeg, ginger, cardamom and black pepper to bring the flavor to life. A perfect complement to cola or cocktails, OLO Spiced offers a complex and refined flavor. OLO Spiced recently won a silver medal from the Beverage Tasting Institute and is ranked "Highly Recommended."
OLO Silver is clean and crisp white rum crafted in the style of cachaça. Sourced from one of Brazil's finest cachaça producers, OLO Silver delivers a hint of sugarcane flavor that comes from pressing fresh sugarcane within 24 hours. Offering faintly smoky, mild oak-aged notes, OLO Silver provides a fresh, light flavor in mojitos, caipirinhas or classic rum drinks. OLO Silver recently won a gold medal from the Beverage Tasting Institute and is ranked "Exceptional."
OLO Premium Brazilian Rum is currently available in Florida, Michigan and Colorado. For more information, visit www.olobrazilianrum.com.
Headquartered in Chicago, Ill., Constellation Spirits Inc. is a leading international producer and marketer of beverage alcohol brands. Constellation Spirits Inc.'s portfolio of brands includes, but is not limited to, Svedka Vodka, Caravella Limoncello, Black Velvet Canadian Whiskey, Ridgemont Reserve 1792 and Chi-Chis. For more information on Constellation Spirits, visit cspirits.com.
Contact:
Sheron Bates
archer>malmo
901-523-2000
sbates@archermalmo.com
Jennifer Anton
312-206-5111
