SWIMSUIT INNOVATOR
L*SPACE BY MONICA WISE RECEIVES
"MERCEDES-BENZ PRESENTS"
DESIGNER TITLE

Designer Creates Capsule Collection for OmniPeace Charity

LOS ANGELES,CA,June 2009 - L*Space by Monica Wise,known for creating luxurious swimwear with sexy silhouettes and flattering fits,will be this season's "Mercedes-Benz Presents" designer with plans to debut its 2010 collection at Mercedes-Benz Fashion Week Swim in Miami,Friday,July 17th at 10:00 PM,at The Raleigh Hotel.

L*Space by Monica Wise joins a prestigious list of "Mercedes-Benz Presents" designers including Monique Lhuillier,Badgley Mischka,Yigal Azrouël,Red Carter and CHADO Ralph Rucci. The "Mercedes-Benz Presents" program provides support to designers that demonstrate dedication to quality materials,unique style and innovative design.

In addition to introducing a full line of swim and resort wear at Mercedes-Benz Fashion Week Swim,L*Space by Monica Wise will unveil a capsule collection in partnership with OmniPeace,a humanitarian fashion brand founded by entrepreneur Mary Fanaro that donates 25% of profits to charities promoting peace,human rights,education,and the end of extreme poverty in Africa by 2025. Inspired by the African desert and ocean,the designs are named after African villages affiliated with OmniPeace and feature coconut detailing and bone-like motifs. L*Space for OmniPeace will retail for approximately $130 with 20% of all proceeds going to support OmniPeace's many efforts in Africa.

"L*Space by Monica Wise is a perfect fit as this season's 'Mercedes-Benz Presents' designer when comparing the all new E-Class to L*Space's modern swimsuits that integrate both luxury materials and unique lines that standout from other designs," said Lisa Holladay,Manager of Brand Experience for Mercedes-Benz. "We also want the fashion industry to be aware of and support Monica's capsule collection that will help provide funding for OmniPeace's charitable activities."

L*Space designer Monica Wise has established herself as a leader in the swimwear industry,reflecting a clear understanding of a woman's figure and the desire to feel confident on the beach or at the pool. Inspired by her Southern California lifestyle and favorite accessories—including 18k gold hardware and colored gems—Wise aims to deliver the perfect marriage of stunning fabrics with an impeccable fit to create a sexy,stylish aesthetic. With its unique and innovative approach to swimsuit design,L*Space by Monica Wise has received industry accolades,such as the coveted "Women's Swim Brand of the Year" award from the Surf Industry Manufacturer's Association in 2007 and 2008,and is currently nominated for the 2009 Award for both "Swim Brand of the Year" and "Best Marketing Campaign."

"I am thrilled to be a 'Mercedes-Benz Presents' designer and to have their support during this major industry show not only for my swimwear designs,but for my philanthropic collaboration with OmniPeace," said Monica Wise,creator and head designer of L*Space. "While my designs for L*Space make women feel luxurious,sexy and beautiful,I hope that our connection with OmniPeace also inspires them to make a difference and give back."

Mercedes-Benz Fashion Week Swim will take place in Miami Beach,Florida at The Raleigh Hotel from July 15-19. Designers presenting their spring 2010 collections,include True Religion Swimwear,Red Carter,Ed Hardy Swimwear and Cia.Marítima.

For more information about Mercedes-Benz Fashion Week Swim at The Raleigh Hotel,and for a schedule of shows and events,visit www.mbfashionweek.com/miami.

About Mercedes-Benz

Mercedes-Benz USA,headquartered in Montvale,New Jersey,is responsible for the sales,marketing and service of all Mercedes-Benz and Maybach products in the United States. In 2007,Mercedes-Benz USA became the title sponsor of IMG's Mercedes-Benz Fashion Week in New York and Mercedes-Benz Fashion Week Swim in Miami. Mercedes-Benz is also the title sponsor of Mercedes-Benz Fashion Week Berlin. For more than 40 years,MBUSA has taken pride in its commitment to the customer by providing superior quality luxury vehicles coupled with outstanding customer support. More information on MBUSA and its products can be found at www.mbusa.com and www.maybachusa.com.

About L*SPACE BY Monica Wise

A favorite with Hollywood's hippest - from Cameron Diaz to Jessica Alba—L*Space by Monica Wise has graced the covers of countless magazines. Known for extraordinary silhouettes and flattering fits,Monica's much-coveted designs easily go from beach time to play time. L*Space by Monica Wise is available at Saks Fifth Avenue and specialty boutiques around the world. For more information,please visit www.Lspace.com.

About Omnipeace

OmniPeace was founded by Mary Fanaro,a humanitarian entrepreneur. The Los Angeles based humanitarian fashion brand donates 25% of all its profits to efforts committed to charities promoting peace,education,human rights and ending extreme poverty in Africa by 2025. For more information,please visit www.omnipeace.com.

AMERICAN EXPRESS® CONTINUES ITS
COMMITTMENT TO THE WORLD OF FASHION
AT MERCEDES-BENZ FASHION WEEK SWIM

Cardmembers Get Access to New and Unforgettable Experiences at Mercedes-Benz Fashion Week Swim at Miami's The Raleigh Hotel

WHAT: American Express Cardmembers are invited to view the 2010 Swimwear collections at The Raleigh Hotel in Miami Beach as part of American Express' continued dedication to the world of fashion and creating memorable experiences for Cardmembers who are passionate about fashion and style. Packages are now available to attend the 2010 swim runway shows from designers such as True Religion Swimwear,Tibi,and Ed Hardy Swimwear,take part in private meet and greets with select designers,get exclusive hotel and dining deals,attend the event's official kick off party and more.

Cardmember packages are on sale now online at www.etix.com or by calling (800) 448-TIKS (8457) and include:

• Exclusive invitation to official kick off party
• Access to the private American Express poolside cabaña at The Raleigh Hotel
• Meet and Greet with designers,including Amy Smilovic of Tibi and more
• Complimentary valet parking and gift bag

American Express will donate proceeds from the sale of all packages as part of its $250,000 donation to the CFDA/Vogue Fashion Fund (CVFF),a program (of the CFDA) to help emerging American designers succeed in the business of fashion by providing ongoing support.

WHEN: July 15 - 19,2009 - Select packages are available

WHERE: The Raleigh Hotel - 1775 Collins Avenue,Miami Beach,FL

ABOUT: American Express is continually committed to the fashion community and connecting Cardmembers with the designers and style influencers they love through unforgettable experiences that provide unique insight into the industry. American Express Company is a leading global payments and travel company founded in 1850.
For more information,visit www.americanexpress.com.

ALiveLook.com Offers Viewers an Exclusive Look at Mercedes-Benz Fashion Week Swim,LIVE from Miami Beach

Miami,FL - June 26,2009 - AliveLook.com will bring the sandy beaches of South Florida to online viewers everywhere,as they announce Mercedes-Benz Fashion Week Swim,Live from Miami Beach. For four consecutive days,Alivelook.com will bring viewers to the front rows of the hottest shows in swimwear as they stream the top looks for 2010,straight from the runways.

Mercedes-Benz Fashion Week Swim is presented annually in Miami Beach,FL at The Raleigh,and provides the ideal atmosphere for trendsetters and fashionistas nationally and internationally. Fashion,beauty,supermodels and celebrities come together in South Beach to celebrate the sexiest swimsuit designs in the world. With this Invite Only event ALiveLook grants the audience access into the world of Mercedes-Benz Fashion Week Swim through its "live" web-cast service to witness astonishing fashion and entertainment via a broadband connection globally. This innovative virtual experience has proven to bring users the best in premium content based entertainment as well as on demand and of the highest digital quality. The alliance is certain to attain fashionistas worldwide!

"We're excited about streaming Mercedes-Benz Fashion Week Swim and providing the best quality of streaming to our users abroad." Duane K. Davis ,CEO ALiveLook.com. ALiveLook.com is now the new online destination for web savvy entertainment aficionados.

About ALiveLook.com
ALiveLook is a virtual entertainment source that presents "A LIVE LOOK" into any entertainment event via your broadband connection. ALiveLook grants access to any concert,fashion show,comedy show and the hottest nightlife scenes in "LIVE real-time events." ALiveLook provides this innovative technology by way of its live content Pay-Per-Stream (PPS) service. ALiveLook also offers its users a virtual community to engage globally via the ALive chat session,where you are able to communicate while viewing an exclusive concert or scoping elite nightlife venues. ALiveLook's superior web streaming capabilities are enhanced by its exclusive access to live entertainment. "If you can't be there,be here with ALiveLook.com!"

MAKE UP FOR EVER is pleased to announce our partnership with Mercedes-Benz Fashion Week Swim, held in Miami, FL from July 15-19, 2009. While the coolest swimwear shows are going on on-stage, MAKE UP FOR EVER will be backstage creating the make up looks for some of the top shows using the hottest colors and highest performance formulas on the market.

As the leader in long-lasting make up, MAKE UP FOR EVER will be highlighting our waterproof Aqua range of products, which includes our award winning Aqua Eyes as well as Aqua Lip, Aqua Smoky Lash, Aqua Black and Aqua Creamliner.

The "it" color of the summer, turquoise Aqua Eyes #7L is our pick for the perfect splash of color to brighten up your look for the office, the beach or the club. For additional pop, top it off with a shimmery shade of turquoise Star Powder #960 or matte turquoise Eye Shadow #72.

To use: MAKE UP FOR EVER Aqua Eyes #7L can be used to line eyes for a techno bright rim of color or can be smudged all over lids for a dramatic pop of turquoise. The waterproof technology keeps it in place all day and all night, so go ahead - work hard, play harder, Aqua Eyes will stay put!

MAKE UP FOR EVER is available at Sephora stores and Sephora.com

INVISTA CELEBRATES 50 YEARS OF SWIMWEAR WITH LYCRA® FIBER AT THE 2010 RUNWAY SHOW

Event Hosted by Gretta Monahan of "Tim Gunn's Guide to Style"

WILMINGTON, Del., July 2009 - INVISTA, maker of LYCRA® fiber and Xtra Life LYCRA® fiber, will celebrate its 50th anniversary with its annual group runway show during Mercedes-Benz Fashion Week Swim in Miami. Gretta Monahan, style expert and co-host of Bravo Network's "Tim Gunn's Guide to Style," will host the runway show featuring exciting swimwear looks from the past, present and future.

As homage to the past 50 years of innovative swimwear technology through fiber and fabric techniques, INVISTA will showcase historical garments from the 1960's to the 1990's, 2010 designer collections containing LYCRA® fiber and Xtra Life LYCRA® fiber and concept suits created by garment manufacturers forecasting the next generation of design and fabrication. Designers participating in this year's show include: Adriana Degreas, ÁGUA DE COCO por Liana Thomaz, ANDRES SARDA, Banana Moon, BECCA by Rebecca Virtue, Brette Sandler, Christina®, Cia Maritima, DKNY, Gottex®, Karla Colletto, Lenny, Marc by Marc Jacobs Swimwear, MARYAN MEHLHORN, Miraclesuit®, NEXT by Athena, Poko Pano, Profile™, Red Carter, Reebok, Salinas®, Sauvage by Elizabeth Southwood, SHAN, Speedo, Sunflair®, Tibi, Tommy Bahama® Swim, Vitamin A® and ViX.

Introduced in 2005, swimwear with Xtra Life LYCRA® fiber provides a longer-lasting fit that resists bagging and sagging. Exposure to suntan lotion, skin oils and chlorine can compromise fabric stretch and recovery, quickly degrading the fit of a suit. Swimwear with Xtra Life LYCRA® fiber is five to ten times more resistant to chlorine, suntan lotion and skin oils than swimwear with ordinary spandex, helping keep its fit longer.

This revolutionary fiber has been adopted by some of the biggest brands in swimwear and has brought a higher standard for fit to consumers around the world.
SEA Swimwear Group notes, "For swimwear, it is critical to go with known and proven ingredients. By selecting and specifying fabrics with LYCRA® fiber, we are offering our consumers the best quality and value for their swimwear."
"We are so excited that this year's runway show featuring Xtra Life LYCRA® fiber will showcase over 30 premier swimwear brands from the US and around the world. In addition, some of the finest garment makers have created custom swimwear to showcase their innovation and craftsmanship using Xtra Life LYCRA® fiber in world class fabrics. With our recent expansion and improved access to Xtra Life LYCRA® fiber, customers across the globe can now offer swimwear with world class quality, durability and consumer appeal," says Andrea Matousek, INVISTA North American Swimwear Segment Marketing Manager.

The 2009 Swimwear Show featuring Xtra Life LYCRA® fiber will begin with a cocktail reception at 9:45 P.M., followed by the runway show at 10:15 PM on Saturday, July 18th in the Cabaña Grande at The Raleigh, Miami Beach, Florida.

INVISTA is one of the world's largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA's global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE®, ANTRON®, AVORA®, C12™, COMFOREL®, COOLMAX®, CORDURA®, CORFREE®, DACRON®, DBE®, DYTEK®, FRESHFX™, LYCRA®, PERFORMA™, POLARGUARD®, POLYSHIELD®, POLYCLEAR®, SOLARMAX®, STAINMASTER®, SUPPLEX®, SUPRIVA®, TACTEL®, TACTESSE®, TERATE®, TERATHANE® and THERMOLITE®.
For more information, visit www.INVISTA.com.

beauty economics –
you style.
you save.


Stamford, CT: April 2009 – Professional hairstylists have long known how to manipulate a straightening iron to make waves in the hair…but getting this look at home has been a challenge! Now, Infi niti by Conair™ brings professional salon results to your home with a new 2-in-1 styling tool. The You Style makes curling hair just as easy as straightening it, by combining ceramic heating plates with curved cooling plates for twice as much styling power. Create style or curls with the curved edge plate, or go for sleek, straight style with the traditional fl at plate. You decide.

It's easy to use – for great waves just place a section of hair in the You Style close to the root, with the curved plates facing towards the head. Hold the handle and the cool tip of the styler so the curved plates are facing away from your head – make sure to hold fi rmly. Continue down the hair length, curling under when you reach the end, then release and let the curl fall out. Gently twist the hair around your fi nger to fully form the curl. You curl.

That's it! You create chic, modern styles in no time at all – all it takes is the flick of a wrist! Go wavy. Go straight.
You decide. You Style. Save time and money!

About Conair Corporation
Conair began in 1959 as a small hair appliance and hair care company. Today Conair is a multinational corporation with annual gross sales of $2 billion. Headquartered in East Windsor, New Jersey, with sales and marketing operations in Stamford, Connecticut, Conair is respected around the world as one of the largest manufacturers and distributors of personal care and professional products, grooming, health and beauty products, and premium kitchen electrics and cookware. Conair products currently sell in 100 countries on fi ve continents. For more information about Conair Corporation, please log onto www.conair.com.

COOL OFF THIS SUMMER WITH GOURMET ESPRESSO BRAND CAFÉ BUSTELO'S NEWEST FLAVOR, BUSTELO COOL CAFÉ MOCHA, A DELICIOUS CHOCOLATE ICED CON LECHE WITH A LITTLE EXTRA BOOST OF CAFFEINE TO JUMP START YOUR DAY

The Miami based coffee company debuts its newest ready-to-drink iced coffee beverage at retail stores nationwide in August 2009

(New York, NY) July 9, 2009 – America's #1 espresso, Café Bustelo™ just got a little cooler! Today, Café Bustelo announces the launch of its newest flavor, Bustelo Cool Café Mocha, a delicious chocolate iced con leche with a little extra boost of caffeine to energize your summer days and summer nights. Bustelo Cool Café Mocha is the same delicious flavor as Café Bustelo's popular iced coffee drink, Bustelo Cool, with a milk chocolate addition to give an enhanced flavor, more bite and more caffeine for the espresso lover in all of us.

"We're excited to introduce our newest flavor, Bustelo Cool Café Mocha, to our legions of Café Bustelo loyal fans," says JP Souto, Marketing Director of Rowland Coffee Roasters, Inc said. "With its delicious milk chocolate taste and increased caffeine, Bustelo Cool Café Mocha will give you a magnificent charge at any time of the day or night!"

Coffee has never tasted better as Café Mocha will hit shelves at the beginning of August in Café Bustelo's over 1,200 retailers throughout Miami, New York, Los Angeles, Atlanta and more. A refreshing twist for coffee consumers on the go, Café Mocha is a sinfully delicious mix of coffee, chocolate, milk and ice, made with quality roasted Bustelo espresso beans chilled to perfection in a ready to drink iced coffee beverage in a can.

Introduced at the chic summer retreat, Carrera Summer Escape, in New York City on July 26th and July 27th in the penthouse of the Cooper Square Hotel, Bustelo Cool Café Mocha was a favorite amongst the trendsetters, influencers and celebrities in attendance. In addition, Café Mocha will make its presence known during Mercedes-Benz Fashion Week Swim in Miami. As the exclusive coffee partner of Mercedes-Benz Fashion Week Swim, Café Bustelo will sample and gift Café Mocha throughout the event, from backstage to the Penthouse of the Raleigh hotel for an assortment of Fashionistas and VIPs to keep them energized throughout the week.

About Café Bustelo
Café Bustelo has a history dating back to 1930s of producing espresso in the traditional Hispanic style. With a family tradition of creating savory and aromatic coffee, the Souto family believes the best coffee is achieved through quality beans and roasting perfection. Today, Café Bustelo is one of the leading and most recognizable coffee brands in the world and is part of Rowland Coffee Roasters, Inc., parent to over twelve different coffee brands brewed in the company's state-of-the-art facility in South Florida. In 2007 Café Bustelo introduced its new café con leche iced coffee beverage, Bustelo Cool, to target the coffee's younger and loyal consumer base. Bustelo Cool was first previewed at major music festivals and entertainment events throughout the summer in Chicago, Las Vegas, Austin, New York and the Hamptons. Fans of Café Bustelo include Fall Out Boy, Panic! At the Disco, Gym Class Heroes, Madonna, Jennifer Lopez, Gloria Estefan, Chloe Sevigny, Kim Kardashian and 50 Cent. Café Bustelo is available throughout Puerto Rico, the Caribbean, New York, Chicago, New Orleans, Los Angeles, New England and more.

For more information on Café Bustelo please visit www.javacabana.com or call 1-800-990-9039

California Apparel News announces the launch of SwimSurfSun

California Apparel News debuts its newest online resource with the launch of SwimSurfSun in August. Presented by Waterwear, the four-color glossy magazine produced three times a year in January, July, and September, SwimSurfSun was created to offer retailers up-to-the-minute information about new lines and collections between editions.

"SwimSurfSun also offers advertisers an affordable way to continue building their brand year-round," said Director of Sales and Marketing Terry Martinez. "We kept hearing in the marketplace that companies wanted to participate in the print edition of Waterwear but were unable to because product was not ready in time. SwimSurfSun gives these manufacturers a way to gain exposure they might not otherwise get."

California Apparel News has been the voice of the West Coast apparel industry for 65 years. In addition to the weekly newspaper, it publishes Waterwear, the ApparelNews.net website, numerous special sections, New Resources, and a comprehensive print and dynamic online trade show calendar. Waterwear is an Official Media Sponsor of Mercedes-Benz Fashion Week Swim which features top swimwear runway shows in South Beach, Miami July 15-19th. A full-range marketing-services company, California Apparel News also produces videos, events, and a range of collateral for clients.

Patrón Showcases Summer Mixability Cocktails at Mercedes-Benz Fashion Week Swim

MIAMI BEACH, Fl. – It’s well-known that to create the perfect margarita the first ingredient is high-quality tequila, but increasingly cocktail drinkers are discovering that ultra-premium tequila is also the ideal spirit for numerous other classic and custom drink recipes.

As a sponsor of the Mercedes-Benz Fashion Week Swim in Miami Beach, Patrón will showcase its entire portfolio of ultra-premium tequilas throughout the week, and demonstrate just how simple it is to prepare high-quality, delicious Patrón cocktails. At the main lobby bar, guests will be invited to enjoy summertime favorites Patrón Pomegranate, Patrón Grapefruit, and Patrón Pineapple, each made with Patrón Silver tequila and choice fruit juices.

"These ingredients, fresh pomegranate, grapefruit and pineapple, taste terrific mixed with Patrón – they really complement the refreshing smooth taste of the agave in our ultra-premium tequila," says Jennifer Long, Brand Director at The Patrón Spirits Company. "Our tequila is so versatile that pretty much any drink you can make with vodka also tastes great using Patrón."

Patrón is produced from the finest 100 percent Weber Blue agave grown in the highlands of Jalisco, Mexico. At Patrón’s French Colonial-style Hacienda and distillery in Mexico, every step in producing Patrón tequila – from harvesting the agave, to the time-honored Tahona and roller mill distillation processes, to the individual labeling, signing and inspection of each bottle – is done with the careful precision and care that can only be accomplished by hand.

The Patrón Spirits Company portfolio includes Gran Patrón Burdeos, Gran Patrón Platinum, Patrón Silver tequila, Patrón Reposado, Patrón Añejo, Patrón XO Cafe (coffee and tequila liqueur), Pyrat Pistol, Pyrat XO Reserve, and Pyrat Cask 1623 (fine Caribbean rums), and Ultimat ultra-premium Polish vodka. For more information please visit www.patronspirits.com.

Iconic Sunscreen BAIN DE SOLEIL® Pairs with Swimwear Designer Red Carter to "Make a Splash"at 2009 Mercedes-Benz Fashion Week Swim

BAIN DE SOLEIL® to Unveil New Spray Transpâre™ Sunscreen at Swimwear Show

MIAMI, July 16, 2009 – The makers of BAIN DE SOLEIL® today announced its sponsorship of the 2009 Mercedes-Benz Fashion Week Swim event in South Beach, Fla., July 15-19. To support the launch of its new product, Spray Transpâre™ SPF10, the iconic brand will partner with designer Red Carter, who will premiere on the runway a BAIN DE SOLEIL story of swimsuits. Carter hand-selected the pieces from his 2010 cruise collection because they reflect the brand’s classic yet modern style.

"The BAIN DE SOLEIL® brand has its roots in fashion and has always represented timeless chic with a contemporary attitude. Mercedes-Benz Fashion Week Swim is the ideal locale to connect the brand with South Beach’s fashion-forward crowd, as the city is a nexus of retro cool and hot style,"said Thomas J. Higgins, Vice President, Consumer HealthCare, Schering-Plough Consumer Health Care. "With its finger on the pulse of trends, Miami is the perfect scene to premiere our new Spray Transpâre™ sunscreen.”

Spray Transpâre™ SPF 10 is the latest addition to the BAIN DE SOLEIL hallmark product, classic favorite Orange Gelée® SPF 4. The new product indulges the senses and pampers skin with a cooling mist, providing an effortless application that revitalizes and refreshes.

"Our partnership is a natural fit as we pursue the same mission, we aspire to help women feel sexy and sophisticated,"said Carter. "BAIN DE SOLEIL has inspired me to name a swimsuit story that embodies the same beauty, style and elegance that devotees have come to expect of the iconic brand." Carter’s show takes place Friday, July 17, at 8 p.m. at the Raleigh Hotel’s Beachway tent.

About Red Carter LLC
Since launching his collection in 2004, swimwear designer Red Carter has taken the resort industry by storm. Red Carter LLC utilizes its vertical design, development, production, and distribution capability to support its own eponymous labels Red Carter Glam, Red Carter and Sandy Bottoms. Red Carter LLC holds the swimwear license for Jessica Simpson and produces private label products for retailers nationwide. Red Carter lines are sold by leading retailers including Barneys, Neiman Marcus, Saks, Intermix, Bloomingdales, Macys, Dillards, Victoria’s Secret and Everything But Water. Red Carter designs have appeared in Vogue, Elle, Lucky, Marie Claire and Sports Illustrated. The company also established and operates Salon9, its New York City based showroom which has quickly gained a reputation with buyers and editors for representing the industry’s leading swim and resort lifestyle brands.

About BAIN DE SOLEIL®
BAIN DE SOLEIL® and Orange Gelée® are registered trademarks and Spray Transpâre™ is a trademark of The Bain de Soleil Company, Inc., an affiliated company of Schering-Plough HealthCare Products, Inc. For more information about BAIN DE SOLEIL®, please visit www.baindesoleil.com.