THE EXCLUSIVE FASHION WEBSITE AND OFFICIAL MEDIA SPONSOR OF MERCEDES-BENZ FASHION WEEK

New York, NY (February 15, 2010) – Welcome to Vevant, an exciting new online fashion magazine that offers cutting-edge style coverage for men and women, along with professional social networking and an e-com boutique that allows emerging designers to connect directly with style-savvy consumers. As Stacey Andreadakis, Vevant's founder and CEO put it, "We aren't reinventing the wheel - we are just trying to improve it."

A celebration of creativity, life and talent, Vevant's unique editorial mix includes fashion and culture features written by in-the-know insiders; behind-the-scenes videos hosted by renowned style icons; striking fashion layouts showcasing the industry's brightest new talent; and beauty and grooming segments that show viewers how to get the season's latest looks using the best new tools and products.

As the exclusive fashion website and official media sponsor of Mercedes-Benz Fashion Week, Vevant will be generating comprehensive video coverage of the men's and women's shows in New York, London, Milan and Paris featuring exclusive backstage and behind-the-scenes footage hosted by Lauren Ezersky and Diane Pernet, along with runway reviews and profiles of both emerging and established designers.

Vevant's social network allows fashion's creative community to connect with likeminded professionals and offers a revolutionary new tool, called V-Folio, that will enable designers, stylists, photographers, hair and makeup artists, models and the like to upload, design and share their artwork, videos and portfolios in a chic, easy-to-navigate and cost-effective format.'

On the e-com front, Vevant is introducing an online boutique in spring 2010 that will offer emerging designers their own virtual store where they can sell their collections directly to fashion enthusiasts across the globe.

Throughout Mercedes-Benz Fashion Week, show goers are invited to stop by the Vevant Lounge in the lobby of the Bryant Park Tents to check out the website, meet the Vevant team and post their own video blogs. Vevant Lounge guests can also enjoy a complimentary massage, tea and hot chocolate, along with gift bags featuring a three-day pass to Pure Yoga and many amazing daily giveaways. In addition, Vevant has partnered with NYC street graffiti artist Phetus to create fashion-inspired mannequin installations that will be on display throughout Mercedes-Benz Fashion Week, including a Haiti-inspired mannequin, which will be auctioned off at the end of the week to benefit Haitian relief.

Vevant is the brainchild of Stacey Andreadakis, an entrepreneur who conceived the site as a way to tap into the online needs of creative professionals. "I started Vevant because I wanted to offer an experience to the fashion community on the web," she explains. "Each individual will be able to use the site in multiple ways. Our goal is to make Vevant a useful resource to help businesses grow in our creative industry."

http://www.vevant.com/